Online Shopping

 

Online shopping is the process where by consumers directly buy goods or services from a seller in real time, with out a go-between service, over the internet. Online shopping made easy. Buy name brands at great prices on find out deals on jewelry, computer accessories, consumer’s electronics, led flashlight etc. We also do online shopping in the internet. It is also called electronic commerce or e-commerce. Online shopping has become the most popular internet activity by using instant messaging and web browsing. Online shopping performance refers to the process of purchasing products or services via the Internet. We can purchase almost anything online including like as computer, car, clothes etc. Almost anything we want to purchase can be found in the internet or online. When possible consumers be familiar with a need for some goods or service they go to the Internet and search for need-related information. However, relatively than searching actively, at times possible consumers are attracted by information about products or services related with the felt need. They then evaluate alternatives and choose the one that best fits their criteria for meeting the felt need. Finally, a transaction is conducted and post-sales services provided. Online shopping position refers to consumers. Online shopping became popular with the popularization of the World Wide Web (www)

There are positive relationships between online shopping behavior and five categories of factors, which include e-stores. Logistical supports of product characteristic websites. Technological characters information, characteristics and homepage presentation. Higher consumer trust also reduces perceived risks associated with Internet shopping and generates more favorable attitudes towards shopping at a particular store, which in turn increases compliance to purchase from that store. It can be defined as a group of specific customer features that may influence their online shopping attitudes and behavior, such as their Internet knowledge, need specificity, and cultural environment. . These consumers use the Internet as a on a daily basis tool to receive and send emails, to do their work, to read news, to search information, or for enjoyment purposes. Their routine use of the Internet for other purposes leads them to naturally use it as a shopping channel as well. Other factors found to impact consumers. online shopping attitudes and behavior include cultural environment, need specificity, product involvement, disposition to trust, the extent to which they would like to share values and information with others, the extent to which they like being first to use new technologies, and tendency to spend money on shopping. Most consumers form hope of the product, seller, service, and quality of the website that they utilize before attractive in online shopping activities.

Advantage of online shopping:

• We can buy or sell goods or service when we want (24 hours a day).
•  These goods are cheaper because there is not included the coast running their shop and wage given salesman.
• It is more comfortable.
• We can compare many goods and product price without loss of time.
• We can able to read another customer’s comment that purchases the goods.

Limitation of online shopping:

• We can not actually seen the good or service
• Wait for long time the items to arrive or not immediately available
• It is not to be safe always.
• It takes longer time to return faulty goods